SYDNEY—Fleishman-Hillard Sydney has appointed Scott Rhodie as vice president, digital media, to lead the firm’s digital media offerings in Australia.
Rhodie, who started his communications career as a journalist for The Sun, has become a prominent character on Sydney’s social media scene and is one of the organizers of Digital Citizens, a group dedicated to sharing knowledge and discussion of social, political, ethical and professional issues related to new technologies and the social web.
In his most recent position, Rhodie created the new digital and social media agency House Party as part of interactive marketing agfency HotHouse. Previously, he worked as a senior account manager at Zing Public Relations, working on social media campaigns and online public relations for Lego, McDonald’s, Optus and Toshiba. Earlier in his career, Rhodie worked as a journalist in the U.K. for publications including The Sun and Scotland on Sunday.