WINSTON-SALEM, NC—Cindy Riccio has been named vice president of product public relations at Sara Lee Branded Apparel, one of several of senior appointments in the firm’s marketing and communications groups.
Riccio returns to Sara Lee after serving as executive director of public relations for L’Oreal’s Matrix brand. Riccio originally joined Sara Lee’s hosiery group in 1995 as senior manager of public relations and later served as director of product public relations. She has also held agency positions with Marina Maher Communications and The Rowland Company.
Other appointments include Bill Britt as vice president of consumer marketing for the company’s underwear and sock business; Ed Kivett as vice president of consumer marketing for sock products; and Lisa Purcell as vice president of consumer marketing for underwear products.