NEW YORK—Kaplow has added David Richeson to its senior leadership team as senior vice president and leader of the firm’s K:Drive social and digital media practice. He will also oversee the agency’s consumer technology business.
Richeson comes to Kaplow from Porter Novelli, where he led global and digital public relations for Proctor & Gamble’s Gillette business. While there, he also led social engagement strategy, measurement, and execution of digital programs.
Prior to Porter Novelli, Richeson held senior-level positions at SapienNitro, Deutsche Bank and Lead Dog Digital, leading award-winning communications campaigns. In addition, he has been a board member, instructor and student at The Institute for Hermetic Philosophy for over 15 years.