NEW YORK—Robert Rickenbach has joined Fine Light Marketing Group as managing director of its New York office. Previously, Rickenbach held several senior management positions including general manager of the New York office of Text 100.
In 1996, Rickenbach co-founded StarMedia Network, which developed and maintained a popular Spanish and Portuguese language site. In addition, Rickenbach has held key positions at Burson-Marsteller, Young & Rubicam and DuPont.
Fine Light is a national strategic marketing communications firm which offers services including brand strategies, advertising, direct response, public relations, marketing research, interactive multimedia, database marketing and data management. The firm is headquartered in Bloomington, Ind., with offices in Louisville and New York.