PHOENIX—Riester, a full-service advertising, public relations and public affairs firm, has acquired Integrated Web Strategy, a leader in developing interactive Internet campaigns for political campaigns, corporate America, national advocacy organizations, and non-profits to implement strategic interactive marketing communications using search engine optimization, pay-per-click, online advertising, email marketing, social networking tools and interactive websites.
From its base in the nation’s capitol, IWS will work with Riester’s interactive team in Phoenix, Los Angeles and Salt Lake City and operate under the name Riester Integrated Web Strategy. Max Fose, president and CEO of IWS, will become executive director of Riester Integrated Web Strategy.
During the 2000 election cycle, Fose served as Internet manager for John McCain’s presidential campaign. Riester is the agency of record for clients including Gold’s Gym International, McDonalds, Culligan, Hormel, Arizona Lottery, and Scottsdale Convention & Visitor’s Bureau.