WASHINGTON, D.C.— Rightclick Strategies has become Adfero Group, a new name and identity designed to communicate a broadened scope and mission. Adfero is a Latin word meaning “to carry or bring news” and the name and identity change came about following the firm’s evolution from an initial focus on interactive campaigns to full service public affairs.
Adfero Group provides strategic counsel and creates and manages public policy and awareness programs for clients including the U.S. Chamber of Commerce, AARP, CTIA, and NFIB.
“The introduction of Adfero Group as our name and identity provides a platform for something entirely new, refreshing, and exciting in public affairs,” says managing director Jeff Mascott, who assumed ownership of the firm in 2005. “As Adfero Group, we intend to push the limits of creativity and strategic client service to achieve and exceed the public policy goals of our clients.”