NEW YORK—Robert McEwen has been named president and chief executive of Zing USA, the US operation of Australian consumer PR specialist Zing, overseeing the agency's work in North America from its offices in New York and Los Angeles.
Immediately prior to joining Zing, McEwen worked as host of the NCAA' s March Madness On Demand social arena, offering online commentary about social media trends throughout the 2011 NCAA Men's Basketball Tournament. Concurrently he was engaged as a communications consultant to philanthropic foundations educational institutions, professional services firms, integrated marketing communications agencies, and consumer products companies.
McEwen previously served as Midwest president and CEO for Burson-Marsteller and was an executive vice president and senior partner with Fleishman Hillard, overseeing the agency's offices in Chicago, Minneapolis and Kansas City. Earlier in his career, he managed the Detroit office of Shandwick and led that agency's national industrial practice group.
McEwen has companies including Kellogg's, Microsoft, General Motors, Ford, United Airlines, Kodak, Hallmark, and Goodyear.