MT. KISCO, NY—OTC health and beauty public relations firm Robin Leedy & Associates has formed a strategic partnership with Thinklabs Interactive to expand its digital offerings to clients. The new alliance will add customized mobile applications and enhanced Facebook application building, among other digital tools, to the agency’s social media expertise.
Thinklabs is the latest endeavor for Christian Brucculeri, formerly director of client strategy at enter: new media, where he led development of digital strategy for a variety of brands. Previously, Brucculeri was director of social media at Robin Leedy & Associates and was a director of strategy for YouCast Corp.
In addition to pre-built and custom solutions for brands in digital and social media, Thinklabs also provides clients with a proprietary social insights dashboard, Medialab, which is used for measuring campaign results across blogs, sites, advertising networks, Facebook, Twitter and other social platforms.