LOS ANGELES—Jennifer Fader, co-founder and president of SocialRadius, the social media division of Terpin Communications, has joined entertainment public relations and marketing agency Rogers & Cowan. Fader will be a vice president and will lead a new e-media group that will focus on leveraging social media strategies and emerging technologies.
Fader will spearhead efforts to leverage and expand the firm’s digital resources in social media to both communicate brand messages and develop original and strategic communications and marketing platforms for clients. She will also cultivate new client relationships in the high technology and web 2.0 arena, based in the Los Angeles office and reporting directly to chief executive Tom Tardio.
“The media landscape has become infinitely splintered, imparting the consumer with unparalleled power and influence,” says Fader. “Being able to deftly navigate the social media waters and initiate conversations online in an authentic way on behalf of clients has become necessary for the most innovative campaigns that seek to engage with the crucial online audience.”
Prior to her position at Terpin Communications, where she co-founded SocialRadius, Fader founded and ran her own consultancy, Synchronicity Media, with a client base ranging from Bacardi to SkinMedica and The Silent Movie Theater. She has also held account management positions with CM/A and Globalfusion.