Rogers & Cowan Representing Zurich Film Festival
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Holmes Report
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Rogers & Cowan Representing Zurich Film Festival

The Zurich Film Festival has hired entertainment public relations and marketing agency Rogers & Cowan to develop and execute a comprehensive international publicity and marketing campaign to support this year’s Festival.

Paul Holmes

ZURICHThe Zurich Film Festival has hired entertainment public relations and marketing agency Rogers & Cowan to develop and execute a comprehensive international publicity and marketing campaign to support this year’s Festival.

 

Rogers & Cowan is tasked with implementing an extensive, multi-tiered campaign designed to broaden international awareness and elevate the Festival’s profile in Hollywood and throughout the global film community. Working closely with ZFF founder and managing director Karl Spoerri and the Festival’s senior staff in the months leading up the festival, Rogers & Cowan will provide strategic consultation in all areas of global brand building to promote ZFF as a venue for innovative and exciting cinema from new filmmakers from around the world.

 

The campaign will be sculpted around the Festival’s diverse line-up, marquee talent, interesting retrospectives and spotlights, and its refined international focus. Rogers & Cowan executive vice president Nikki Parker will lead the account for the agency, with account director Dennis Dembia handling day to day management of the campaign.

 

 

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