LOS ANGELES—Rogers & Cowan has been selected by WebSafety, a leading provider of mobile and Internet safety technologies, to manage public relations. The agency was selected for its expertise in media relations, strategic planning and experience across the consumer, enterprise, public sector and government landscapes.
“The goal of WebSafety is to provide parents and employers with a viable solution to help manage the technologies that have entered into the family and work place,” says Rowland Day. “The Rogers & Cowan team enthusiastically shares in our mission and was able to demonstrate a unique grasp of both our needs and the industry landscape that will help WebSafety build our brand as the leading provider of mobile phone and Internet family safety technologies.”
Rogers & Cowan will implement a national media relations campaign to generate awareness for company news and developments that highlight how WebSafety is leading the charge to bring safety back to the rapidly developing digital and mobile world. The agency will also utilize its connections to align WebSafety with decision makers across influential consumer groups, auto insurance and government agencies.
Executive vice president Sallie Olmsted will lead the campaign from the firm’s Los Angeles office along with account supervisor Amanda Bialek.