Rolls-Royce Names Weber Shandwick As AOR In Asian Markets
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Rolls-Royce Names Weber Shandwick As AOR In Asian Markets

Aerospace giant Rolls-Royce has handed PR duties in Asian markets to Weber Shandwick.

Arun Sudhaman

SINGAPORE--Aerospace giant Rolls-Royce has handed PR duties in Asian markets to Weber Shandwick.

The business, worth around $300K, covers Rolls-Royce’s regional HQ in Singapore, along with Southeast Asia and China.

It is understood that the Singapore component of the business was previously handled by Waggener-Edstrom, which did not take part in the RFP. The firm took charge following the end of a decade-long relationship between Rolls-Royce and Grayling. 

Rolls-Royce Asia-Pacific head of communications Erin Atan confirmed that the company was now working with Weber Shandwick.

Rolls-Royce is the world’s second-largest maker of aircraft engines, and also counts significant interests in marine propulsion and energy. The company will open its first engine facility in Singapore later this year, reflecting its growth in Asia. In the first half of 2011, 47 percent of new orders came from the region.

In late 2010, one of the company’s engines exploded on board a Qantas flight, culminating in a A$95m settlement with the airline. Rolls-Royce hired Edelman in 2011 to handle a corporate reputation brief in Europe. 

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