TALLAHASSEE, FL—Ron Sachs Communications has made its second major acquisition in two months, buying Vicki Johnson Communications. The acquisition strengthens the firm’s expertise in marketing, travel and tourism.
Vicki Johnson Communications represents a range of public and private sector clients in the entertainment, food service, corporate, government, not-for-profit and franchising sectors, and is led by Vicki Johnson, formerly Disney’s director of worldwide sales and travel ops public relations. Clients have included Brand USA, CoCo Key Water Resorts, accesso, the US Personal Chef Association, Legoland Florida, Super 78 Studios, the Florida Coalition Against Domestic Violence, Mandala Research, and the All Into Health Campaign for Orange County, Fla.
Johnson will join Ron Sachs Communications as senior vice president of Central Florida operations, based in the firm’s Orlando office, which represents clients such as CF Industries and RS&H to Bridges of America and the Amateur Athletic Union.
Last month, Ron Sachs Communications announced its acquisition of What’s Next Marketing, a social media and digital marketing firm.