NEW YORK—Matthew Rose, former senior vice president in charge of the business technology practice at Middleberg Euro RSCG, has joined The MWW Group as senior vice president. Rose will help lead new business initiatives and manage corporate communications accounts in the firm’s New York office. He will also focus on building out the firm’s technology and businesss-to-business communications practices and inward investment and trade promotion expertise.
Prior to re-joining MWW, Rose served as senior vice president, corporate and financial communications, at Stanton Crenshaw Communications and as the senior vice president in charge of the business technology practice at Middleberg Euro RSCG. His experience with the two firms includes work with CIT Group, PriceWaterhouseCoopers, IBM, Reuters, First Data, Bertelsmann, and Gartner.
Rose had previously served as a senior vice president at MWW, where he led public relations initiatives for some of the company’s top corporate communications accounts. Earlier, he spent five years in Fleishman-Hillard’s corporate communications and crisis management practice.