NEW YORK—M Booth & Associates has named Josh Rosenberg as director of the agency’s wine and spirits practice, in which role he provides senior counsel to the firm’s extensive portfolio of wine and spirits brands.
Rosenberg, a senior vice president, has been with the firm since 2001 and has led a range of brand-building campaigns for the agency’s wine and spirits clients. Over the past five years, he has led the ongoing communications program for The Macallan, helping to reposition the brand as a luxury icon and growing its lifestyle press coverage.
The M Booth Wine & Spirits team’s experience includes building and promoting a range of premium brands across the industry including Scotch whisky, gin, tequila, vodka, domestic and imported wine and beer, champagne and liqueur. In addition to The Macallan, the agency has worked extensively with other brands in the Rémy Cointreau USA, Inc. portfolio as well as with some of Proximo Spirits Inc.’s tequilas and Diageo Chateau & Estate wines.