LOS ANGELES—Scott Rowe has been named to the newly created position of senior vice president, worldwide communications for the Warner Bros. Television Group, and Tammy Golihew has been promoted to senior vice president, publicity, Warner Bros. Television.
In his new role, Rowe will be responsible for managing all communications, both proactive and reactive, on a global basis for the WBTVG, including its international and domestic cable and syndication distribution, executives, marketing and select production operations. Leading WBTVG’s publicity teams, he will oversee trade, consumer, online and business press, as well as audience development outreach and social networking as they pertain to publicity, digital, industry issues, trend stories and strategic and crisis communications.
In her newly expanded role, Golihew will continue to oversee all consumer publicity and strategic business communications related to programming from WBTV, Warner Horizon Television, Warner Bros. Animation and digital venture Studio 2.0. She will direct the activities of the television publicity staff across traditional print and broadcast media, as well as direct-to-consumer, new media and social networking outlets.
A 16-year studio veteran, Rowe most recently served at senior vice president, corporate communications, Warner Bros. Entertainment, a post to which he was promoted in early 2006. Golihew joined Warner Bros. in 2006 as vice president, publicity, in Gregorians Worldwide Television Marketing unit.