NEW YORK—Mori Building Company, Japan’s largest private builder and one of its foremost urban developers, has appointed Rowland Communications Worldwide as the lead agency for the company’s new Roppongi Hills complex, Tokyo’s largest redevelopment project. R
Rowland will be responsible for media relations for the entire development and will coordinate with the communications operations of the many individual facilities that make up this new urban center. The firm will focus on U.S. and Canadian media, as well as English-language media based in Japan. Mori will handle Japanese-language media in house.
Upon completion in April 2003, Roppongi Hills will include Japan’s largest office building, more than 200 retail and dining establishments, the headquarters for Asahi-TV, 840 apartments, the Tokyo Grand Hyatt hotel, and a Virgin Cinema Center. The centerpiece of the project is the Mori Arts Center, a dramatic five-story complex on the top levels of a 54-story skyscraper
Says Toru Nagamori, director of overseas public relations for Mori Building, “We are inviting the world’s most culturally aware people to consider Roppongi Hills their home in Japan and have asked Rowland to help us communicate to people from all countries and all walks of life that they will be welcome and feel comfortable at Roppongi Hills.”
According to Rowland chief executive Mark Weiss, “Especially close coordination between our American and Japanese teams will be one of the keys to success in this effort, but talent from all our worldwide offices and several affiliates is being drawn upon for this multi-dimensional effort.”