LONDON—The Royal Mint has appointed Grayling to manage both its corporate and consumer communications. The three-year contract was awarded after a competitive pitch at the Mint’s Llantristant site in May. Grayling takes over from Good Relations, which had handled PR for the Mint for 18 years.
According to Martin Cragg, director of corporate affairs, “The Royal Mint is at the beginning of a new and potentially challenging phase in it is development. We have had an excellent relationship with Good Relations but decided that Grayling had the right mix of public affairs and corporate PR as well as product PR experience to support us over the next few years.”
Tanya Joseph, deputy chief executive of Grayling Political Strategy will be leading the consultancy team, which will bring together public affairs consultants in London and Cardiff as well as Grayling’s corporate and consumer groups.