LONDON--Wireless internet player Ruckus Wireless has selected Hotwire as its AOR in specific European markets, following a competitive pitch.
Ruckus, which designs, manufactures and markets wi-fi systems, has tasked Hotwire with building brand awareness across France, Italy and Spain. In addition, the firm is charged with driving thought-leadership and issues-based public relations.
The campaign will aim to assert Ruckus’ positioning in key areas of interest, including public sector, hospitality, healthcare and channel reselling.
It is understood that Ruckus Wireless has worked with tech PR firm Johnson King on pan-EMEA campaigns in the past.
“Ruckus Wireless occupies a particularly exciting position in the wireless space and is growing fast,” said Yashim Zavaleta, Hotwire Spain country manager. “Our work for Ruckus Wireless builds on our experience within the wireless space and we are delighted to have been given the opportunity to demonstrate our deep understanding of the industry verticals.”
“We’re very pleased to be working with Hotwire, a PR agency that shares our innovative and ambitious approach and has a detailed understanding of the areas we work across,” added Arnaud Le Hung, Ruckus’ EMEA marketing director, in a statement.