SAN FRANCISCO—Ruder Finn has added Dreamerz Foods to its client roster. Dreamerz Foods is part of a new category of all-natural products that promote healthy sleep and relaxation. Its first product is an all-natural sleep beverage that helps consumers relax and fall asleep, naturally and safely. The account will be serviced out of Ruder Finn/West.
Ruder Finn/West vice president Lisa Novak will lead the day-to-day strategic direction and execution of the public relations program. One of the agency’s main responsibilities will be to manage regional media relations as Dreamerz launches in five U.S. markets including San Francisco, Los Angeles, Boston, Seattle and Portland.
“We selected Ruder Finn because of its proven ability to deliver media results in the food and beverage space as well as their expertise in building credibility with the consumer,” says Heidi Otto, director of marketing and public relations for Dreamerz Foods. “Ruder Finn understands our unique brand and we believe our partnership will allow for a successful campaign.”