NEW YORK—Ruder Finn has been retained as public relations agency of record for the solutions platform group of NEC Solutions (America). The agency currently handles PR for NEC America, a leading provider of innovative communications products, solutions and services, based in Irving, Texas.
NEC Solutions America, a premier provider of integrated solutions for “the connected enterprise,” will look to Ruder Finn’s New York-based corporate technology practice to drive a comprehensive communications program for its business units, including network server platforms, storage solutions, enterprise software, optical drives, and supercomputing.
The account team, led by Alicia Dollard, executive vice president and head of Ruder Finn’s corporate technology practice, will focus on executive positioning, media and industry analyst relations, product launches and event support.
“Our goal is to increase visibility among IT decision makers within our core markets,” said Shelly Greenhalgh, director of marketing communications for the solutions platform group. “Ruder Finn’s team of seasoned professionals provided the right mix of experience—working with other NEC companies, having diverse technology backgrounds and demonstrating the ability to function as an integrated part of the our marketing team.”