NEW YORK—Ruder Finn has opened its first office in Australia. The new office, in Sydney, strengthens the company’s existing network of 14 offices in the Americas, Europe, Asia and the Middle East.
“In opening an Australian office, we are furthering our commitment to a strong Asia Ruder Finn practice,” says Kathy Bloomgarden, CEO. “We have a dynamic management team in Asia, which has grown our business, attracted top talent to our RF offices in the region, and won blue-chip clients. A Ruder Finn presence in Australia will enable us to even better fulfil our clients’ strategic communications needs in an important market.”
The office will serve several of the firm’s existing Asia-Pacific clients, which include Audi, Concord Communications, Infonet Services Corporation, Michelin, and Novartis.
“Clients are seeking a consistent approach to communications,” says Louise Harris, who leads the Asia Pacific region for Ruder Finn. “They want to know that the essence of what they are doing is carried across diverse cultures and languages. Now that we have a Sydney office, we can harness synergies throughout the region with our offices in Beijing, Guangzhou, Hong Kong, Shanghai and Singapore, and affiliates in other Asian cities.”
Lisl Cropper will lead the new office. She has 15 years experience in the communications business, having worked with international PR agencies as well as for the multinational pharmaceutical company GlaxoSmithKline Australia, where she was corporate affairs manager for its ethical business. Most recently she headed her own firm, partnering with Ruder Finn in Australia.