SHANGHAI—Ruder Finn has signed a partnership with S&W Public Relations, one of the leading PR agencies in China’s central provinces, most notably in Chongqing City and the provinces of Sichuan and Yunnan.
Ruder Finn will have access to S&W’s local knowledge, insights, and resources in 21 cities throughout the western provinces in China, while S&W will have access to Ruder Finn’s global network of offices, including its regional operations in Beijing, Shanghai, Guangzhou, Hong Kong, Singapore, New Delhi, Bangalore and Mumbai, as well as US and Europe.
China’s central provinces have become one of the fastest growing areas since the implementation of the ‘China Go West” strategy in 2000, and Ruder Finn China managing director Elan Shou (pictured) says “clients are increasingly interested in agencies’ extensive network and reliable service” in these markets.
Ruder Finn and S&W first worked together in 2001 when Glenfiddich extended its work into Sichuan. The most recent collaboration was Roche’s entry into the central region.
S&W Public Relations Consultant, founded in 1999, has clients are concentrated in 13 diverse industries which include the government, public affairs, culture, tourism, real estate, IT, luxury, media, entertainment and FMCG. Services include brand strategy and marketing, product promotion, strategic counsel, implementation and execution, media relations, event management and crisis management.