CYPRESS, CA—Mitsubishi Motors North America has selected Ruder Finn as public relations agency of record for the company’s United States business. As part of a two-year contract, Ruder Finn will work with Mitsubishi to enhance product and brand communications, as well as supporting the company’s dealer communications and auto show presence.
The account will be serviced by Ruder Finn/West along with the firm’s New York office. Ruder Finn/West managing director Howard Solomon will manage the overall account. Lisa Duszak Novak, vice president of Ruder Finn/West will serve as day-to-day account team leader, working closely with Ruder Finn New York and Bob Seltzer, head of the firm’s marketing practice.
“After a methodical and extensive search for a PR partner, we chose Ruder Finn based on its solid reputation and track record of helping global companies achieve communication objectives and establishing themselves as market leaders in their respective categories,” says Hiroshi Harunari, president and CEO. “Mitsubishi Motors has had both its share of successes and challenges in the U.S. marketplace. With the planned release of several very exciting new models, we’re eager to tell our story more broadly.”