NEW YORK—Ruder Finn has promoted Lisa Duszak Novak to the position of executive vice president, with the responsibility of overseeing the consumer marketing practice for Ruder Finn U.S. The practice includes a range of luxury, leisure, and next generation brands as well as cultural activities. She will be working across teams from her office in
The consumer marketing is part of Ruder Finn’s Life+Style group, which is one of the four strategic pillars of the firm.
In her five and a half years working in three of Ruder Finn’s U.S. offices, Novak has been integral to a number of successful campaigns, launching lifestyle brands in the food and beverage, automotive, consumer technology and health/wellness space. As the consumer marketing practice leader for Ruder Finn/West for the past two years, she specialized in media strategy, special events and mobile marketing tours, developing new creatively-charged ideas to enhance traditional PR tactics and integrate them with digital, online strategies.