Ruder Finn Picks Up Air France Account
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Ruder Finn Picks Up Air France Account

Ruder Finn has been named agency of record by Air France. The firm’s role will be to further enhance the awareness of Air France in the U.S. through a strategic media relations program.

Paul Holmes

NEW YORK—Ruder Finn has been named agency of record by Air France. The firm’s role will be to further enhance the awareness of Air France in the U.S. through a strategic media relations program that will promote the airlines’ new commercial initiatives and global leadership. 

Air France has several major developments underway, including new groundbreaking in-flight and ground services, and the joining of Air France and KLM, which will offer passengers a larger network and create the world’s largest airline by combined revenues.

“Ruder Finn’s expertise in the air travel industry, as well as its understanding of European business and culture, convinced us that the agency was the ideal partner in the launching of the campaign,” said Marie-Joseph Malé, vice president and general manager of Air France, USA.

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