NEW YORK—Frank Publishing has selected Ruder Finn as its public relations agency in the United States. Ruder Finn will help the company increase awareness and circulation of its travel publications Business Traveler and Travel Savvy.
Ruder Finn will focus on positioning Travel Savvy as a leading travel magazine and the go-to source for “lists that matter” in the travel business, and will support a March 2006 re-launch of the 17-year-old Business Traveler.
“Ruder Finn knows travel. And it has a reputation for leadership. Going forward, this is the kind of company Frank Publishing will align our travel publications with,” said Craig Pavia, group publisher. “We’re making a statement to the travel and media communities with this appointment, that we’re very clear about where we’re headed and about how we’ll get there.”