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Ruder Finn UK Adds Senior Trio In Healthcare Reshuffle
Arun Sudhaman
Holmes Report
President/Editor-in-Chief

Ruder Finn UK Adds Senior Trio In Healthcare Reshuffle

Ruder Finn has named new healthcare leadership in the UK and brought in Stephen Davies to lead its digital health efforts.

Arun Sudhaman

LONDON--Ruder Finn has named new healthcare leadership in the UK and brought in Stephen Davies to head its digital health efforts .

The firm has hired Vicky O'Connor from Cohn & Wolfe as UK healthcare head. The position has been vacant for a year while previous healthcare lead Judith Cranford took a sabbatical.

Cranford, who has since returned to the firm, now takes on a global role overseeing Ruder Finn's advocacy efforts.

Davies, meanwhile, has arrived from 33 Digital, after previously supporting numerous firms as a social media specialist. As a director in Ruder Finn's digital team, he is tasked with driving the firm's digital health offering, bringing a specific focus on the "quantified self" movement.

Ruder Finn UK MD Nick Leonard called digital health a "boom area", pointing out that it sits at the convergence of the firm's existing capabilities in technology, healthcare, digital and policy.

"There's a lot of opportunity out there and agencies are not really working in this space," said Leonard. "Steve has the expertise to drive this forward."

Meanwhile, Annabel Fiddian-Green also joins Ruder Finn as a healthcare director, after most recently managing her own portfolio of international clients. Prior to that, Fiddian-Green spent a year as interim head of communications at the ABPI.

“We are growing fast and felt that now was the time to align our offer and leadership with the needs of a  dynamic healthcare landscape,” said Leonard. “Healthcare communications is changing rapidly and agencies need to adapt to new pressures, requirements and market demands." 

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