NEW YORK—Lev Janashvili, a veteran of Ruder Finn’s investor relations and capital markets group, has launched LJ Consultants, a management consulting firm offering investor relations and public relations services. The firm recently also announced its first retainer client: Network Associates, a leading provider of network security technology.
LJC plans to work with companies at various stages of the capital-market lifecycle: startups and public offerings, mergers and acquisitions, restructuring and repositioning strategies as well as long-term positioning strategies. The firm will also advise private companies and non-profits.
Says Gwyn Lauber, manager of investor relations at Network Associates, “We are encouraged by LJC’s bold, thoughtful counsel and meticulous implementation. The firm is helping us address a wide range of challenges, from helping shape investor perceptions to sharpening Network Associates’ investment thesis.”
According to Janashvili, the firm’s service model is more focused on quantifiable results than traditional management consulting and more strategically minded than traditional investor relations. LJC also is developing a proprietary opinion-research methodology that will improve and accelerate the way clients solicit, compile and analyze market perceptions.