NEW YORK—Healthcare communications expert Susan Smirnoff has joined Weber Shandwick as executive vice president and senior counselor after a lengthy tenure at Ruder Finn. Smirnoff brings specific expertise in oncology and neuroscience and will also help to develop and guide expert teams within the practice.
Her experience includes managing disease awareness and life-cycle brand programs, promoting business alliances, supporting clinical trial recruitment and addressing the communications challenges of Rx to OTC switches. At Ruder Finn, she co-led the agency’s US healthcare practice and later also served as a senior counselor across healthcare and corporate communications teams.
Smirnoff also serves as the president, board of trustees of CancerCare, Inc.