FAIRFIELD, NJ—Kyocera Mita America, one of the world’s leading document solutions companies, has retained Ruder Finn as its public relations agency of record. Kyocera Mita America offers document imaging solutions, including network-ready digital printers, laser printers, color printers, digital laser facsimiles, wide format imaging products and a portfolio of Kyocera-developed and third party software and network solutions.
“Ruder Finn’s direct approach to PR coupled with strategic thinking on how to raise the bar with respect to our PR initiatives, are very much in line with our external communications objectives,” says Peter Hendrick, vice president of marketing at Kyocera Mita America. “Our goal is to increase visibility among IT decision makers across our key markets, and Ruder Finn provided the right mix of experience and innovative thinking to help communicate the business value delivered by our technology.”
The account team, led by Alicia Young, executive vice president and director of Ruder Finn’s corporate technology practice, will be charged with building on Kyocera Mita’s technology heritage by incorporating an integrated, issues-driven communications platform, combining programs for media and industry analyst relations, product launches, vertical market awareness campaigns.