WASHINGTON, D.C.— The Rural Development Institute, a nonprofit law, research and policy center working to obtain land rights and increase economic opportunity for the world’s rural poor, has selected APCO Worldwide as its global communication partner.
Headquartered in in Seattle, RDI has a staff of 30 with field offices in Beijing, China; Jakarta, Indonesia; and Delhi and Bangalore, India. It was founded in 1981 and is actively working in nine countries in Asia, the former Soviet Union, and on the African continent, with a focus on China, India and Indonesia: three of the poorest and most populous countries in the world.
APCO’s primary focus will be to raise awareness about RDI’s Global Homestead Program, which seeks to increase understanding and acceptance of how ownership of very small plots of land, where landless families can build a home and cultivate small gardens for sustenance, is an effective method to alleviate poverty.
“We chose APCO as our communication partner because of its sophisticated understanding of global public policy, the ability of its international offices to work together seamlessly across cultures, and its proven capability to conduct integrated public policy and communication campaigns on local and international fronts,” says Tim Hanstad, RDI’s president and chief executive officer. “APCO offers us broad expertise in the areas of government relations, international development, stakeholder and grassroots mobilization, public policy and rule of law.”
The project will be managed out of APCO’s Seattle office, and will include staff from offices around the world, including Washington, D.C., Indonesia, the United Kingdom, China and India.