CHICAGO—Edelman has recently appointed Nancy Ruscheinski, current president and chief operating officer for Edelman US, as chief innovation officer and global vice chair. Ruscheinski, a 24-year veteran of the firm, is a member of Edelman’s executive committee and is based in the firm’s co-headquarters in Chicago. She will report to Richard Edelman, president and CEO.
Edelman has established the new role to prioritize innovation by creating new services, tools and processes across its global network. Specifically, Ruscheinski will work with leaders throughout the firm to elevate the firm’s content offering and help drive innovation that facilitates clients’ navigation of today’s media eco-system, traditional, new, social and owned; accelerate product development to expand the firm’s capabilities, with a primary focus on search, video, social and mobile; foster a firm-wide culture of innovation through bottom-up sourcing and sharing of ideas; and explore whitespace opportunities to generate new streams of revenue, including innovative pilots and partnerships.
“Today, fast-changing marketing dynamics, commoditization and competitive pressures make innovation more critical than ever,” says Edelman.
Ruscheinski has been a central figure in the firm’s growth through innovation, including launching its digital practice, which is now a 450-person, $80 million business. She has also piloted new mobile and entertainment ventures and helped drive programming for clients including Burger King, Darden, Humana, Kraft Foods, Quaker, SC Johnson and Wrigley.