NEW YORK and LONDON—A record number of entries for the North American and EMEA region SABRE Awards competition provides another indication that the public relations industry has returned to robust good health after three difficult years. Overall, entries were up by close to 15 percent.
Entries to the 2011 awards resulted in a number of firsts: it was the first time the EMEA competition exceeded 2,000 entries; the first time the competition generated more entries in EMEA than it did in North America (despite a 10 percent increase in North American entries); and the first time the total number of entries on both sides of the Atlantic exceeded 4,000—making the SABRE Awards the world’s largest competition for public relations programming by a considerable distance.
The increase in North American entries included a significant increase in the number of campaigns entered by clients rather than agencies, with work submitted by Accenture, Cisco, Diageo, Dow Chemical, General Motors, Hilton, Intel, Pfizer, Redken, Stonyfield Farms and others. Both sides of the Atlantic saw an increase in the number of digital and social media campaigns, with several new categories designed to recognize the growing importance of this work.
Panels of senior industry executives from both the agency and client sides of the business will meet in March and April to evaluate the submitted campaigns and pick the winners.
The North American SABRE dinner will be held at New York’s Cipriani (42nd Street) on May 10. The EMEA dinner will be held at Prague Castle, one of the Europe’s most lavish and prestigious venues, the next week.
The Holmes Group would like to thank all those who submitted campaigns for their participation, and wish them well as judging proceeds.