MUMBAI—The The Holmes Report has again joined forces with the Public Relations Consultants Association of India (PRCAI) to launch the 2015 SABRE Awards South Asia

The third SABRE Awards South Asia will take place in Mumbai on 16 September. Entries will open later this week, and a jury of leading industry professionals will be announced over the next couple of weeks.

As an added bonus, all SABRE Awards South Asia entries this year will automatically be entered into the SABRE Awards Asia-Pacific competition at no extra cost.

"We have entered the third year of our partnership with Holmes Report for the SABRE Awards and I am confident that the awards will keep growing bigger and greater," said PRCAI president Nitin Mantri. "I am particularly excited about the 2015 edition as it is being held in Mumbai for the first time."

"There is a lot of anticipation surrounding the event and I am looking forward to seeing the best PR campaigns in the India market," added Mantri. "This is an excellent time for the PR industry in India. The prospects are immense, the future bright and I am happy that the world’s largest awards competition and an association that has been striving to raise the standards of PR in India have joined forces to take this success story forward."

Last year's event saw AgroTech Foods taking home the Platinum award for Best in Show, for the company's Poshan campaign by Weber Shandwick.