NEW YORK—Burson-Marsteller has appointed Sabrina Guttman as US technology practice chair, reporting to US CEO Dave DenHerder. Guttman rejoined Burson-Marsteller in August 2011 and is currently the global client leader for SAP.
Guttman has led communications campaigns for global brands including Dell, HP, IBM, SAP and Sun. Previously, she was the general manager of AxiCom, where she managed the growth of the agency in the United States while overseeing global public relations strategy for client Dell.
Prior to joining AxiCom, Guttman was the VP of corporate communications at Business Objects, where she led internal and external communications around the company’s acquisition by and integration into SAP. Guttman joined Business Objects from Burson-Marsteller where she was a senior member of the HP team for three years.