SACRAMENTO—Porter Novelli has added Roger Salazar, most recently press secretary for California Governor Gray Davis’ successful re-election campaign, as senior counselor. Salazar will provide strategic counsel to clients as part of the Porter Novelli public affairs practice, working with a team of public affairs professionals in Sacramento including acting general manager Bill Schreiber, senior vice president Susan Aronson, and senior counselors Steve Swatt and Julie Marengo.
As press secretary for the Davis re-election campaign, Salazar coordinated communications and media strategy for the Governor’s political committee and served as the principal spokesperson for the campaign. He also served as Davis’ deputy press secretary in the Governor’s office in Sacramento.
In 1999, Salazar served as deputy press secretary and acting national spokesperson for the Gore 2000 Presidential Campaign Committee. From 1998-99, he was an assistant press secretary in the Clinton White House, serving as administration spokesperson to media outlets in California and other Western states. Fluent in Spanish, he was recognized as one of the “100 Most Influential Hispanics in America” by Hispanic Business Magazine in October 1999.