NEW YORK—Matt Donovan has been named chief strategic officer of Euro RSCG Worldwide PR North America, while Karina Meckel has been named director of strategic planning. Donovan will report directly to agency president Marian Salzman and Meckel will report to both Donovan and Salzman.
Donovan, a longtime colleague of Salzman’s who helped identify the metrosexual phenomenon, worked in strategy for Euro RSCG for eight years in local, regional and global roles in Australia, in the U.S. and across the Asia-Pacific region and has experience with clients such as as Clearasil, Coppertone, Nike, French’s, Volvo, Gatorade, Hershey’s Kisses, Jaguar, Dell, Monster, AOL and many others.
When Donovan was part of the Euro RSCG ad agency in New York, he delivered integrated communications for sanofi-aventis, a current client of Euro RSCG Worldwide.
Meckel joined Euro as a junior planner in 2004, then quickly rose to lead planner on the Nestlé Frozen Foods business and planner on the Charles Schwab business.
As part of their new roles, Donovan and Meckel will lead The Sisterhood, a teen PR initiative being launched at Euro RSCG this spring. The program will offer traditional public relations and social media solutions and leverage how teenage girls communicate and influence one another. They will also help enhance strategic processes agency-wide and roll out Euro PR’s proprietary Route 360, a toolbox for ongoing strategic development and seamlessly integrated influence.
In addition, Meckel will also act as the media spokesperson for Euro RSCG Worldwide PR alongside Salzman.