LONDON—Alain Samson has joined Kaizo to spearhead the consultancy’s “active listening” services. Samson will work alongside managing director Crispin Manners to help clients deliver business growth by increasing their recommendation rates.
Samson is a specialist in the use of the Net Promoter Score—a metric developed by Bain & Company—that identifies the “recommendability” of a product, service or brand. Kaizo has embedded NPS into its research techniques as part of a suite of services that aims to turn clients into “active listening” organizations.
Samson has previous experience as a market research consultant and psychologist with a specialization in consumer attitudes and behavior, particularly word-of-mouth. He has been affiliated with the London School of Economics since 2003, where he has worked as a researcher, statistics teacher and consultant, through Enterprise LSE.