NEW YORK—Technology public relations specialist¬ Text 100 has hired Tara O’Donnell as an account director in its digital lifestyle group. O’Donnell was previously senior manager at Samsung Electronics. In her new role, she will work out of Text 100’s New York office supporting lifestyle and consumer technology brands.
As senior manager for corporate communications in North America, O’Donnell oversaw public relations for Samsung’s corporate, electronics, telecommunications, semiconductor and information technology divisions. She was also instrumental in driving communications around Samsung’s sponsorship of the Olympic Games, philanthropic initiatives.
Initially, O’Donnell will work with Text 100 clients such as Philips Electronics and IBM.