WALLDORF, GERMANY—SAP has named Chris Sorek as senior vice president of public communications. Effective immediately, Sorek will head up a newly formed division of SAP’s global communications comprising corporate public relations, public affairs and university alliances.
Based in Walldorf, Germany and reporting directly to Herbert Heitmann, head of SAP global communications, Sorek joins the SAP global communications executive management team alongside Torsten Busse, senior VP of internal communications; Stefan Gruber, senior VP of investor relations; and Anne McCarthy, senior VP of product communications. Sorek’s division will collaborate closely with McCarthy’s group, which comprises product public relations, industry analyst relations and customer publications
According to Heitmann, “Chris brings a wealth of communications and management experience with international and multicultural organizations. His appointment to the public communications team will help us focus our communications efforts even more sharply as we continue to build SAP’s already strong brand awareness as the world’s leading provider of business software and trusted advisor to our growing customer base.”
Sorek, who began his career as a newspaper and magazine journalist, has more than 25 years of experience in corporate and agency communications for companies ranging from ADP, Deloitte Consulting and Ford to Nokia, National Semiconductor and the U.S. Census Bureau. He joins SAP from the International Federation of the Red Cross and Red Crescent Societies in Geneva, where he directed global communications activities and issues management initiatives.