Saudi Basic Industries Taps H&K for Global Program
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Saudi Basic Industries Taps H&K for Global Program

The Saudi Basic Industries Corporation (SABIC) has named Hill & Knowlton as its global agency of record for a communications program to build awareness for the company.

Paul Holmes

NEW YORK-The Saudi Basic Industries Corporation (SABIC) has named Hill & Knowlton as its global agency of record for a communications program to build awareness for the company. SABIC is the largest non-oil company in the Middle East, with global sales of $8.9 billion. The government of Saudi Arabia owns seventy percent of the company, with 30 percent held by private investors. 

 

"Hill & Knowlton offered us the strongest team in terms of global reach, industry knowledge and specific communications skills," said Mohammad Al-Motawa, vice president of communications for SABIC. "The H&K global SABIC team has continued to deliver their enthusiasm and expertise as global partners with our own Saudi-based communications staff."

 

In early April, H&K worked with SABIC to announce the company's 2.25-billion euro acquisition of DSM Petrochemicals in the Netherlands and Germany. The intended acquisition is part of the company's move to become a global manufacturer, expanding on its already significant plant capacity in Saudi Arabia and its global marketing capabilities. 

 

For the announcement, H&K helped to arrange three international press conferences in the Netherlands and Saudi Arabia, and a number of presentations to existing and new employees.  H&K also provided global media relations support as well as regulatory communications with relevant EU authorities.

 
The SABIC account is run from H&K London, led by Andrew Laurence and Stuart Wilson.  Jim Cox, based in New York, serves as the global relationship manager. H&K offices in the Gulf Region, as well as Houston, Washington, D.C., Singapore, Brussels and Amsterdam support the SABIC program.

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