LONDON—Saxo Bank has called in Hudson Sandler to support its global communications activity following a competitive review.
The assignment was previously handled by MHP Communications. Hudson Sandler team will now be responsible for developing a communications strategy that can be implemented across the online Danish bank's 25 offices around the world.
The appointment comes as Saxo steps up international expansion plans, with Hudson Sandler aiming to position the company as a leading global trading house. A pioneer in FX trading, Saxo is also looking to move into broader asset classes and build its institutional and hedge fund offering.
“Having worked with Saxo for a number of years it is more exciting than ever to see the bank continue to innovate and develop its services, capitalising on its considerable in-house talent and experience," said Hudson Sandler vice chairman Andrew Nicolls.
"Being able to supplement our financial market experience with our digital and brand expertise will enable us to develop a truly comprehensive communications programme.”
The agency will report to Saxo head of communications, Kasper Elbjorn.
“Saxo is at an extraordinary place in its development and we really need the support of an agency that can think out of the box, knows our old and new markets but is also ahead of the game in terms of the future delivery of information," said Elbjorn.