MEXICO CITY—Tim Scerba, who left last year for a senior role in the corporate practice at GolinHarris, has rejoined Edelman as managing director of its Mexican operations. Scerba served as CEO of Edelman Mexico from 2004 to 2008, during which time the agency grew by 180 percent.
“Mexico is an important economic driver in Latin America and throughout the world, and so key to Edelman’s growth in the region,” says Gail Becker, Edelman’s chair of Canada and Latin America. “In fact, often it is said that BRIC is missing “M” for Mexico given the country’s substantial international trade and proximity to the U.S.”
Edelman entered the Mexico market in 1995 and now has a team of 70 professionals providing a full suite of strategic communications services, including corporate reputation management, consumer marketing, technology, digital, government affairs and healthcare communications, to more than 50 leading national and international companies.
Scerba first joined Edelman in 2002 as general manager of the firm’s regional Latin America office in Miami, Florida, where he played a key role in establishing and growing that office before his move to Mexico City in 2004. During his career he has worked with a wide variety of clients such as Walmart, Volkswagen, Petrobras, AMD, MasterCard, Procter & Gamble, Warner-Lambert, Unilever, Oracle, Hewlett-Packard, Intel, General Motors, UPS, Taco Bell, Ortho-McNeil, GSK, Merrill Lynch Capital Markets, Roche, and Deloitte Consulting.