NEW YORK—Burson-Marsteller has appointed Jason Schechter as the chair of its U.S. corporate practice. Schechter will succeed Andy Goldberg, who will leave the post to lead AGG International, a soon-to-be-re-launched New York-based international boutique focused on providing communications counsel, brand reputation and marketing services to corporate, technology, aerospace, clean-technology and consumer products clients. AGG is a WPP-sister company of Burson-Marsteller.
Schechter, who is currently the deputy chair of the practice, will report to Burson-Marsteller U.S. CEO Patrick Ford and executive vice president worldwide Josh Gottheimer. Schechter has experience counseling companies across multiple industries, including financial services, technology, media and professional services, through a range of communications and organizational challenges. He now will lead a practice that serves a diverse range of corporate clients, with professionals in 10 offices across the United States.
Schechter has managed communications strategies and provided counsel for a wide-range of corporations at Burson-Marsteller, including Fortune 500 companies as well as several mid-size and regional financial firms.
Previously, he was a senior vice president at Robinson Lerer & Montgomery, where he provided communications counsel during notable situations including United Airlines' bankruptcy, the acquisition of The Nielsen Company by a private equity consortium and America Online following its merger with Time Warner.
Prior to joining RLM, Schechter was an assistant press secretary in the Clinton White House, serving as an official spokesman for the President and traveling with the President to almost every U.S. state and over 20 countries. Schechter also served in the White House as a special assistant to the press secretary, providing guidance for the press secretary on domestic and foreign policy issues and coordinating administration messaging among White House staff, cabinet agencies and other executive departments. Before joining the White House, Schechter served as a press aide in the Clinton/Gore '96 re-election campaign.
Goldberg will lead AGG International as CEO, leading the account activities for certain shared international clients, among them Thomson Reuters.
Prior to joining Burson-Marsteller, Goldberg founded and chaired AGG, which conducted strategic research and brand positioning in the automotive, aerospace, defense, financial, consumer products, and transportation sectors. Before AGG, Goldberg headed the combined marketing, communications, and public relations functions at Mercedes-Benz North America.