WALTHAM, MA—Technology public relations specialist Schwartz Communications has launched an integrated search marketing service. The service combines search engine optimization and pay-per-click advertising with public relations campaigns. The enhanced program helps companies raise awareness and drive the right traffic to their websites.
The service is offered as part of an exclusive joint marketing relationship with Market-Vantage, a leading search marketing firm that has conducted campaigns for more than 80 consumer and technology companies.
“The seamless integration of public relations and search marketing is essential for companies looking to maintain message consistency and generate measurable results,” says Steve Schwartz, president of Schwartz Communications. He adds: “Public relations activity and content is one of the most effective ways of keeping SEO components topical and fresh. But many traditional SEO/PPC campaigns are not integrated with public relations, limiting their long-term effectiveness.”
Elements of Schwartz’s search marketing initiative include: U.S. and international campaign design, administration and reporting; competitive website assessment and audit to determine the appropriate key words to help companies strategically focus their efforts for maximum business results; strategic SEO campaigns to increase search engine prominence and qualified site traffic; design and implementation of a pay-per-click campaign that generates qualified leads, stays within budget and is coordinated with strategic messaging initiatives; website consultation with concrete recommendations for turning browsers into buyers; and regular, quantifiable reporting to analyze results and refine strategy.