NEW YORK—G.S. Schwartz & Co. has launched PRo Bono, an organized commitment to provide free public relations services to smaller local non-profits.
The key criteria for selecting the groups are their clear need, lack of funds and the agency staffs’ personal involvement. G.S. Schwartz & Co. will provide professional staff time and out-of-pocket expense at no charge for only one quarter (three months) per organization and only one organization at a time per quarter. The services will be limited to strategic and creative PR counseling and press release writing and distribution.
“There are many non-profits with the resources to fund and operate major public relations programs,” says Jerry Schwartz, president of the agency. “This commitment is for very small local groups with limited budgets and small staffs that can really benefit from a few months of professional assistance.”
PRo Bono’s launch is timed with the agency’s 25th anniversary, but Scwhartz says it reflects “a greater cause-marketing mood in this country.”
First two beneficiaries of PRo Bono will be Angel Flight, a network of 1,200 volunteer private pilots providing free transportation for critical healthcare needs; and New York SCORES, which provides after school development and literacy programs for at-risk students.