NEW YORK—New York independent G.S. Schwartz & Co. has established a strategic partnership with BrooksRose Marketing Research, a 10-year-old full-service firm conducting qualitative and quantitative research among consumer, business and institutional audiences.
The new alliance complements and broadens the capabilities of Schwartz’s recently announced partnerships with Public Strategies, a government relations firm, and Harper & Case Interactive, which provides search engine marketing and other web-based services.
“With BrooksRose Marketing Research, we can provide a competitive and comprehensive suite of services and solutions to help our clients achieve their marketing and communications objectives while fueling our own growth in the decade ahead,” says Jerry Schwartz, president. “Our public relations, marketing research, public affairs and interactive components give us serious leverage against the giant agencies but with the greater personal attention of a mid-sized firm.”