Schwartz Partners with Software Company on Inbound Marketing Initiative
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Schwartz Partners with Software Company on Inbound Marketing Initiative

Schwartz Communications has partnered with Internet marketing software company HubSpot in an attempt to integrate “inbound marketing” seamlessly with public relations and more accurately track business results.

Paul Holmes

WALTHAM, MA—Schwartz Communications has partnered with Internet marketing software company HubSpot in an attempt to integrate “inbound marketing” seamlessly with public relations and more accurately track business results.

 

The technology PR firm’s public relations programs have included inbound marketing and HubSpot software for some time. HubSpot provides fully integrated Internet marketing software to help companies get found online by prospective customers, partners and employees, working with many technology, cleantech and healthcare companies.

 

According to Bryan Scanlon, president of Schwartz Communications, "Schwartz's services continue rapid expansion in what we've defined as 'closed-loop communications,' following a powerful, results-driven methodology that drives everything from strategy through content generation and community engagement to direct impact on the business."

 

 

 

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