NEW YORK—Scott Beaudoin has become the latest senior MSLGroup executive to step down, following the reshuffle of senior management at the Publicis Groupe firm over the summer.
Beaudoin who heads the agency's global corporate and brand citizenship practice is expected to leave by the middle of this month. His exit was revealed in an internal memo from new US CEO Ron Guirguis today, via AgencySpy.
According to sources within the agency, Beaudoin's departure is a result of the new regime at MSLGroup, which includes a new global CEO in Guillaume Herbette and a fourth US CEO in four years in Guirguis.
The Holmes Report recently analysed the disruption at the firm, which has also parted ways with US-based digital leaders Stephanie Agresta and Matt Dickman in recent months.
In particular, Herbette and his boss, Arthur Sadoun, are hoping to integrate MSLGroup and sibling ad agency Publicis Worldwide more closely. As one MSLGroup insider noted in the story: "There is genuinely a massive push, but there is fallout and there will be people leaving. If you’re going to reshape something, you have to make changes."
Beaudoin, who has spent eight years at MSLGroup, is considered one of the firm's more established leaders in North America, focusing on brand citizenship and sustainability — areas in which MSLGroup has sought to build credible thought leadership.
Both MSLGroup, via a spokesman, and Beaudoin declined to comment. However, it is understood that Beaudoin has a new role lined up once he leaves the Publicis Groupe firm.
The Innovation SABRE Awards - North America 2017
Extended deadline November 7 - don't miss out!